Actively Learn
Background
Actively Learn is a digital platform offered to middle school & high school teachers, students, and administrators. This educational tool allows teachers to be able to post content and increase student engagement and interaction. Students can ask questions, look up words, comment on confusing sections, and translate text. Teachers are then able to track student progress and provide feedback on the platform. The purpose of our project is to redesign the external website to encourage exploration and educate users. In addition to the architecture and usability of the website, we hope to incorporate meaningful content including the company’s core principle of ASR (Activate Support Reveal), which is the foundation of how Actively Learn works.
Challenges
Client already paid a design agency for web redesign
Client vs user requirement
Limited access to target users
Responsive web, front-end work
Goals for Redesign
Business: To increase teachers' signup rate
Branding: To communicate the company's core pedagogy idea: ASR (Activate, Support Reveal)
Usability: To easily inform audience about Actively Learn's features and different pricing options
Design: Informative, clear, logical, formal/professional
Original Webpage & Key Problems
Persona
Based on the client interview, our team found that their target users are high/middle school teachers and administrators. We created two personas who possibly need online reading platform.
Card Sorting
This process helps us to categorize contents options on Actively Learn webpages. Our team selects 30 main tasks that users can experience on the website. Then, we conduct card sorting with ten participants on OptimalWorkshop.com. Following images are analyzed data from the ten participants.
Information Architecture
From the result of card sorting, we create Information Architecture to organize menu options on redesigned web pages.
Low Fidelity Prototype
User Testing
5 participants key findings
Homepage not very informative
Testimonial not trustable
Too much “philosophy”, too little “product"
Navigation submenus not used
