Recipeasy
Background
Recipeasy aims to help people save time and money by providing recipe ideas and a grocery delivery service. The company ESSEM wants to educate people in the process, teaching them about making healthier decisions.
Company Overview
ESSEM is a startup that focuses on understanding human needs, and seeks to develop mindful solutions in an educative, harmonious, and honest way. It is critical to our design ethos to acknowledge that users are human beings. In practice, we engage in interpersonal connections in order to build experiences and interactions that reflect this philosophy to the fullest.
Product & Strategy
Market Research
How Recipeasy is different from other applications
Offers both recipes and delivery services
Educates people about making healthier meals
Persona
Flow Chart
Scope
Recipe search options
Pick-up or delivery options
Nutritional facts
Serving size options
Order date, delivery and time editing options
Delivery tracking
Health preferences
Allergies
Various cuisine options
Add more recipes to order
Sketches
Wireframes
Food Preference
Users select their preference from health, allergy and cuisine options.
Choose Cuisine
Users choose their cuisine option based on given information (Images of foods, Cooking time, Difficulty, Calories).
Details of the Cuisine
Users are able to figure out necessary ingredients and see their opinions from the review section. The pages lead users to purchase ingredients they don't have.
Order Ingredients
Users are not only able to order their ingredients, but also have the choice to choose an organic food option.
Delivery & Pick up
Once users choose their ingredients, they have the option for delivery or pickup. Users are able to pay for their ingredients through the application.
